Visitor Conversion Optimizing - Article
OK, so you have a website...
you've done your SEO, and your "off page" marketing... and now
you're starting to see some quality traffic visit your website. But
where's all the sales you were expecting?
Other people are making money on the internet,
so where's your piece of the pie?
Getting visitors to your website is one thing,
but you need to have two things in place, if you want to keep your
visitors interest, and compel them to do business with you...
1) You need a professional looking
website. If your website looks like something a teenager made in his
mom's basement, then few (if any) people will give you their money.
There are a lot of scammers out there, and most people are very wary
about trusting someone who just threw up a sloppy website. So a
professional looking website is the first step towards online
credibility.
The layout, design, pictures, and words on your
website, all say a lot about what kind of a person you are, and what
kind of a business you operate.
2) You need to optimize the website copy
itself. When someone visits your "brick and mortar" place of business, you have the
opportunity to speak with them face-to-face. You can ask them
questions, and answer their questions, and physically show them what
you have to offer.
With a website, you don't have those kinds of
opportunities. People are left to their own observations of your
website, based on the images and the words on the page.
If your written words only talk about you, and
your company, it will likely cause most people to say "so what" or
"who cares".
Remember, your visitors will only become
customers if you can answer one important question to their satisfaction...
"what's in it for me?"
Here's an example of some basic web copy. Ask
yourself which example is more likely to turn a visitor into a
customer...
(example 1)
At SA Rubin websites we
build websites, we promote websites, and we optimize them for search
engines. We also promote websites with other methods like off
page marketing.
We've been doing this for a long time and
we know what we're doing when it comes to websites.
We have a lot of
customers who are very happy with the websites we have built for
them.
Call us today and find out
what we can do.
(example 2)
At
SA Rubin websites we'll build you a professional website that will reflect your companies values,
and reflect your
own personal business philosophies as well.
We'll help you create a
professional web presence you can be proud of, and one that will
easily allow your visitors to make the decision of doing business
with you.
You can also depend on us
to help you optimize your website for the search engines, thus
bringing more traffic to your website (and more potential
customers).
But we don't stop there.
We'll also help you promote your website through our extensive
knowledge of off page marketing techniques.
For over 6 years we've
been helping people, just like you, create successful websites.
Call us today... It won't
cost you anything, but a few minutes of your time, to learn how we
can dramatically improve your company's bottom line, through a
successful web presence.
Do you see the difference between the two
examples above? Example 1 only talks about us and what we can
do. Most people will read it and have a predictable response,
They'll say "so what" and click away from our website as quickly as
they arrived.
By contrast, example 2 talks about what we will
do for you. Anyone who's looking to have a website built, optimized,
and promoted, will at least have their interest peaked, and is far
more likely to spend the 30 seconds it takes to fill out our contact
form and request more information.
Conversion optimizing starts with keeping your
visitors interest long enough for them to become interested in
whatever you're offering. To keep their interest, don't just
tell them what you can do, but let them know what you will do for
them.
If you're offering a service, let your visitors
know how your service will enhance their lives. If your selling
products, let them know how great it will be for them to own and use
your products.
If you'd like more information about conversion
optimizing, or information about our professional copywriting
services, fill out our contact form right now, and we'll get back to
you as quickly as possible.
Then we can start you on your way towards
converting more visitors, and turning them into customers.
